New Industry Alliance NICE Launched for
Next Generation Smart Camera Ecosystem

Network of Intelligent Camera Ecosystem (NICE) Alliance aligns industry leading organisations to create an innovative ecosystem standard for the smart camera market

TOKYO and PALO ALTO, CA, 6 March, 2018 – Leading consumer electronics manufacturers and brands Foxconn, Nikon, Scenera, Sony Semiconductor Solutions and Wistron today announced their collaboration in launching a new ecosystem that will help bring the next generation of smart cameras to market.

The NICE Alliance will establish a new standard specification for emerging smart camera products and applications, while also defining how camera devices will communicate with each other.

Key elements of the NICE Alliance specification will seek to manage the vast amount of data captured through smart cameras while also addressing the need for improved bandwidth and storage. For example, it will ensure the data captured can be scene marked, indexed, made thumbnail-searchable, and securely stored in the cloud to improve the experience for the end user.  It will also define well-structured layers and links for image capture processing, allowing users to access clips from multiple cameras.

The NICE Alliance aims to revitalise the smart camera market by lowering the entry barriers for camera manufacturers, service and third-party app developers, which will enable enhanced development for mass-compatible devices.

Takami Tsuchida, Sector Manager of Marketing Sector, Imaging Business Unit comments:  “Nikon contributes not only to imaging products such as digital cameras, but also to the improvement of photographic culture all over the world by providing online services for sharing images. We believe there is great potential to create a new business model with a robust cloud-based network solution based on NICE, specifically for a society that is advancing to become smarter in the future.”

Representatives from all five founding organisations are now working closely to develop an infrastructure and establish the guidelines for the NICE specifications. With operations in the U.S. and Japan, the NICE Alliance will be open for all companies and interest groups in the ecosystem who would like to participate in contributing and adopting the specifications.



Nikon has been a pioneer in optical technology markets worldwide since its inception in 1917.  Today, it offers a wide range of products utilising advanced technologies, from consumer products such as digital cameras, camera-related products and binoculars to industrial precision equipment including FPD and Semiconductor Lithography Systems, microscopes and measuring instruments. In the future, NICE will take advantage of Nikon’s core competencies for launching new products and proposing solutions.


Guided by a belief that the electronics products would be an integral part of everyday life in every office and in every home, Terry Gou founded Hon Hai Precision Industry Company Ltd, the anchor company of Hon Hai / Foxconn Technology Group in 1974 with US$7,500, a devotion in integrating expertise for mechanical and electrical parts and an uncommon concept to provide the lowest "total cost" solution to increase the affordability of electronics products for all mankind. Today, Hon Hai / Foxconn Technology Group is the most dependable partner for joint-design, joint-development, manufacturing, assembly and after-sales services to global Computer, Communication and Consumer-electronics ("3C") leaders. Aided by its legendary green manufacturing execution, uncompromising customer devotion and its award-winning proprietary business model, eCMMS, Hon Hai has been the most trusted name in contract manufacturing services (including CEM, EMS, ODM and CMMS) in the world.


Scenera is forging a new standard for the surveillance and IP camera market with imaging solution providers. The visionary founders see the paradigm shift from color-rich images to rich scene information that enables new and powerful capabilities. Standard compliant smart cameras generate abundant image information for surveillance applications such as object recognition and detection, location tracking, etc. Scenera’s goal is to align key industry players with the same vision to create an interoperable ecosystem that will bring a new generation of the smart camera. For more information, please visit www.scenera.net.


Sony Semiconductor Solutions Corporation is the global leader in image sensors. We strive to provide advanced imaging technologies that bring greater convenience and joy to people's lives. In addition, we also work to develop and bring to market new kinds of sensing technologies with the aim of offering various solutions that will take the visual and recognition capabilities of both human and machines to greater heights. For more information, please visit: www.sony-semicon.co.jp/index_en.html


Wistron Corporation is a Fortune Global 500 company and a Technology Service Provider supplying ICT (information and communication technology) products, services and systems to our global customers. We are devoted to increasing the value of our services through developing innovative solutions in the areas of green recycling, cloud and display vertical integration. For more information, please visit: www.wistron.com.